General
Your privacy is important to us. To better protect your privacy, this privacy policy describes how we collect, process, and use the data we gather about your behaviour on our website.
At the same time, we inform you about the choices you can make regarding how your information is collected and used. To make this notice easy to find, we make it available on our website and at any time when personally identifiable information may be requested.
What is personal data?
Personal data is any kind of information that, in some way or another, can be traced back to you. When you use this website, we collect and process a range of such information. This happens, for example, through ordinary access to content, or if you do any of the following:
- Purchase a product from our webshop
- Sign up for our newsletter
- Contact us via a contact form
Why do we collect personal data?
We only collect the personal data that you voluntarily provide on our website, or that you otherwise give your consent for us to collect. We collect personal data:
- … to send you marketing material for which consent has already been given.
- … to provide you with information about products/services you have previously purchased from us.
- … to contact you if you have filled in our “contact us” form.
- … to provide you with further information and details if you have registered for an event.
- … to process job applications.
- … to handle invoices, order confirmations, licence information, etc.
What personal data do we collect?
To the extent that you explicitly consent to this and provide the information yourself, we process the following types of personal data:
- Your contact details such as name, email address, telephone number, etc.
- Your employment details such as job title
- User information such as username, passwords, login details, and security questions
- Your credit card details
- Information from your web browser such as IP addresses, browser type, and language
- Information from third-party networks such as Facebook
How do we collect personal data?
We collect your personal data through our website and third-party software. We collect your personal data through forms on our website and by using cookies to gather data about your behaviour. Cookies are small text files containing a string of characters that uniquely identify a browser. Most browsers are initially set up to accept cookies. However, you may be able to change your browser settings to refuse third-party cookies or to indicate when a third-party cookie is being sent. If you would like to know more about cookies and how they work, you can visit www.allaboutcookies.org.
In addition to the personal data we collect through our website, we use a number of third-party software tools to collect data on this website. Below, we have described the different types of third-party software used on our website:
Google Analytics
Google Analytics provides us with access to your behaviour on our website. Google Analytics collects data via cookies, including your IP address, to track your behaviour. We also use Google Analytics for marketing purposes, and you may therefore experience dynamic ads after visiting our website.
MailChimp
We use the email platform MailChimp to send newsletters and offers to our customers. Through MailChimp we collect email addresses, IP addresses, and timestamps, which are used to send relevant newsletters.
Sleeknote
Sleeknote is a tool for setting up pop-ups on websites. The tool is typically used in conjunction with MailChimp to gather more newsletter sign-ups or highlight competitions. Your personal data is only shared with Sleeknote with your consent.
Facebook Pixels
We use Facebook Pixels to improve our ads for visitors who have been on our website and who have a Facebook profile. Through Facebook Pixels, we collect data about your behaviour on our website.
Data about your use of this website, which ads you receive and possibly click on, geographical location, IP address, etc., may be disclosed to third parties to the extent that you give explicit consent and provide the information yourself.
Matomo Analytics
You may choose to prevent this website from aggregating and analysing the actions you take here. Doing so will protect your privacy but will also prevent the owner from learning from your actions and creating a better experience for you and other users.
You are not opted out. Uncheck this box to opt out.
How long is personal data stored on the website?
Your personal data is stored for as long as necessary. This means that when your personal data is no longer relevant for us to retain, it will automatically be deleted securely. We may process your data for statistical purposes, but in this case, your data will always be anonymised.
How can you access the personal data we collect about you?
You have the right to be informed about which personal information we process about you.

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